Even as there is this race to get hold of the elusive online customers and the marketing firms look for newer search engine marketing tools, Google Adwords keeps coming up with improvements to its service. According to a recent report, the search engine giant has come up with the idea of ‘click-to-text’ wherein a click on an ad posted in Adwords on the mobile platform will trigger a text message directly to the advertiser. This will cut down the time taken between the customer seeing the ad and contacting the company. From being on test, the feature will go ‘beta’ soon. But the adwords account audit will still have to be done to see how the ad performed, if you have chosen this route to drive traffic to your website.
A Little on the Adwords Campaign
With the domination of search engines in the virtual business space, particularly Google in directing traffic to websites, the best real estate for your online promotion is in these search engine pages. And the search engines rightfully exploit this edge commercially. Google’s Adwords is undoubtedly a very effective advertising medium available to businesses. The difficulty, however, lies in choosing the right set of keywords so that the ads can appear on the most relevant search pages. To be fair to Google, they generate and make available lucid reports on what is happening with your Adwords account and therefore doing an objective adwords account audit is not a difficult proposition.
Agency’s Brief to Build the Campaign
The Adwords campaign is a part of the search engine marketing assignment you would have handed over to an agency specialised in this sphere. The agency team would work closely with you to select the best keywords that have to be included and given to Google at the time of the launch of the campaign. The Australian adwords account audit will reveal whether the agency did its job efficiently or not. The analytical report made available by the search engine will make it clear which keywords received the maximum click-throughs and which the least. While you can change the list when renewing the campaign beyond the initial period, a good agency would have anticipated this and suggested the right words to start with.
Gold Coast Businesses Readying for the Season
In the Gold Coast, this is the right time for the businesses to keep their websites alive and alert since the holiday bookings will start coming fast. If they have chosen Adwords as a medium to reach out to the largest number of customers, the adwords account audit gold coast firms conduct can be the ideal tool to check if the strategy worked and also to make those improvements.
Self Audit Very Much Feasible
Since the actual performance figures are shared by the Google website, the adwords account audit becomes an easy task to perform. As mentioned in the beginning, there are guidelines available to do this audit yourself. But you can insist on the agency handling the account to do the adwords account audit and quantify the results for you. It will clearly show you every detail you would want to know, how many people saw your ad, where did they do it from, how many clicked through and visited your site and so on.
Running a successful Adwords campaign could be an easy as well as a tough task. You will need an experienced agency to support you on this. More details can be had from Get More Traffic